image & perception of the west dvd

CLIENT: City of Maribyrnong
BRIEF: To design and produce a DVD
SKILLS: research and analysis; workshop facilitation; project visualisation and management; co-ordinate various printers and processes;
SOFTWARE: Final Cut Pro; Adobe Photoshop, Illustrator and After Effects; DVD Studio Pro; Quicktime Pro;

This DVD was a collaborative initiative of Melbourne’s 6 western region councils (Brimbank, Hobsons Bay, Maribyrnong, Melton, Moonee Valley & Wyndham).

The brief was “to plan & implement the production of an interactive DVD for distribution to state & federal government departments to advocate the clients vision of improved image & perception in the west” (primarily transport corridor infrastructure). The concept was developed through workshops & meetings.

The DVD takes a journey through the West via the existing transport corridors, pointing out the positive aspects of the region, current & projected statistics, the issues & future vision. The DVD concludes with 4 short animations suggesting opportunities for cost effective improvements to existing infrastructure.

FLUX won the project by selective tender. It was supervised by City of Maribyrnong & delivered in March 2008. The DVD was launched at the historic Sun Theatre in Yarraville on May 22, 2008.

Special attention was given to make the packaging really stand out so it would capture the attention of busy bureaucrats. The DVD includes an introduction & 5 sections: issues, facts, vision, opportunities and credits. Watch each section below:

Intro movie

The Facts

The Vision

The Issues

CONCEPT 1: River Crossing

Concept 2: The Ring Road

Concept 3: A Railway Line

Concept 4: The Freeway


“I looked at the DVD “Image and Perception of the West” and think it’s a great piece. The detail and integration of the triple bottom line social economic and environmental is its strength and cuts through all the ‘poor me’ victim West stuff. I really liked the offering of immediate possible solutions which brought the perception into a solvable solution. It just ain’t rocket science.  This work really shows the value of the arts and film to local government and economic growth.

It would be great if Maribyrnong City Council acknowledged your contribution to the growth in the region and to involve you in Lead West to make these ideas a reality. The architect/engineering streetscape drawings integrated with photos was terrific as well as the intervening video material driving along the freeway. SOOOOOOOOOOOO much more powerful than words.”

Living Colour Studio
21 March, 2014