shop re-brand

Parisian Patisserie logoThis renowned patisserie in Melbourne’s popular Moonee Ponds was branded in pretty pink with an elegant script font when the client approached FLUX to work with him on a bold re-brand.

He wanted to get rid of the pretty feminine feel & go for something bold & contemporary – no icon, a very sleek, simple font, white on black. The name also changed from Parisian Patisserie to Parisian Baker.

As well as designing & co-ordination the printing of business cards, gift vouchers, stickers, labels & external & window signage, FLUX advised on new interior shop fittings.