product catalogue

CLIENT: Orien Dental Supplies
BRIEF: To design a wholesale product catalogue template and train staff to propagate it with content
SKILLS: project visualisation and management, training
SOFTWARE: Adobe Photoshop, Illustrator and inDesign

For several years, Orien Dental Supply had produced complex product catalogues 4x a year in-house, using Adobe Illustrator. Each catalogue averaged 68+ pages. Illustrator is not designed for multi page desktop publishing so this was proving to be a laborious chore.

The company required a more polished & simple to update catalogue template to be re-designed in Adobe inDesign, software which is specifically designed to handle this type of project. The 17 product categories needed to be colour coded with a user-friendly table of contents as well as an index.

FLUX designed the template. Images for previous catalogues had been procured from random sources & so, in order to ensure consistency & continuity through-out the catalogue, FLUX trained the in-house product manager to cleanly remove product backgrounds using Adobe Photoshop, & then to add the images & text into the template.

On completion of each catalogue, FLUX proofs & tweeks the final layout before preparing it for print before optimising a second .pdf version for web download & emailing.