CLIENT: Body Mechanics Personal Training
BRIEF: To design and co-ordinate printing and installation of window signs
SKILLS: spacial management, project management,
SOFTWARE: Adobe Illustrator
For a retail outlet or office, signage is often the first experience a new client has of you business. It must reflect your brand & your image.
Designing signage is a specialist area which requires consideration of size & scale, location, positioning, purpose, reflections, materials etc.
This fitness studio was located in a challenging position. With large windows right around the frontage the studio facing out to a busy intersection, on the corner of a 3 way roundabout, so cars & pedestrian traffic saw it from all directions. It was also opposite a busy train station so night lighting was also taken into account.
Frosting was used behind the signage to give clients privacy as they were working out.